Top 50 Promotional Products and Trends to Drive Sales in 2024!

Top 50 Promotional Products and Trends to Drive Sales in 2024!

Blog Article

Promotional products have long been considered an effective marketing tool for businesses looking to improve their brand recognition and drive customer loyalty. For many, it can be challenging to understand which custom promotional products will resonate strongest with their target audience.

Now more than ever, marketers need to build and reward brand loyalty, drive sales and engage consumers, clients employees and even suppliers to their business.

Marketers spend more than $1.34 billion dollars (AUS) and $144 million (NZ) a year on promotional products for one reason, they work!

Delving into market research conducted both in Australia, New Zealand and the United States, we can see that utilising promotional products in various channels by brands is a crucial component to successful sales and marketing activities.
Promotional Products Work!

52% of respondents said their impression of a company is more positive after receiving a promotional product.
76% recallthe name advertised on the product.
55% keep the item for more than one year.
Nearly 50% of recipients use them daily.
52% of people do business with a company after receiving a promotional product.

Spend less, achieve more and tell people the benefit of doing business with you. Utilise promotional products to achieve your business objectives - whether it is customer loyalty, supplier recognition, driving sales through promotional activities or employee motivation programs.